John Wiest

About John Wiest

President & Founder of Wiest & Co., John has a broad network of marketing, market research and broker / distributors. He has served food, beverage, CPG, wine and technology clients in USA and launching products and brands around the world.

Amazon Prime Day 2019: Three Essential Takeaways

By any measure, Amazon Prime Day, July 15 & 16, 2019, was a huge event and consumer success.  Global Amazon Prime sales reached $7.16 Billion, up from $4.19B in 2018.

But what should it mean for brands and for competing retailers? In brief, here are three key findings and takeaways.

1. It’s Huge – While Amazon does […]

By |August 13th, 2019|Advertising and media, Retailing|0 Comments

Get Thee to the Retailer Laboratory

New formats, new merchandising for Williams-Sonoma

There has never been a more compelling time for retailers and manufacturers to experiment with their retail consumer space.

McKinsey advocates for an innovation process in this article — as shared on LinkedIn.

While online coding is cheaper and faster than opening a whole new store, PopUps in […]

By |April 19th, 2019|Insights, Retailing|0 Comments

Amazon+Whole Foods: profitable distribution?

Can Amazon actually make money on selling groceries?

Clearly it is innovating with new formats and services. Yet, Amazon’s cashierless stores, Echo or 2-hour delivery don’t deliver profits, yet.

In recent post, the folks at Nutrition Business Journal and New Hope Media catalog several of these Amazon innovations, but I believe miss a couple fundamental questions.

Amazon’s acquisition […]

By |April 19th, 2019|Advertising and media, Insights, Retailing|0 Comments

Walmart CIO: Analytics Grow Grocery

The Wall Street Journal interviewed Karenann Terrell, CIO of Walmart.  For anyone who’s interested in Big Commerce and Big Data, the article is a good read on how to use information to increase customer satisfaction, sales and profits.

How’s it work? While there are many data uses and users at Walmart, one key application has been […]

By |October 3rd, 2016|Food trends, Insights, Retailing|0 Comments

For VC-Level Returns Follow Female Users

No matter if you have a dollar, a million or a billion bucks in the bank, you want to make sure you have more tomorrow — or at least don’t lose it.
Launching for Success, Viral Adoption
So, how do you decide where to put your money and time in launching a new product — whether investing […]

2015 Advertising: Media, Cars, Phones… Click Fraud

As a marketer, you need to stay abreast of changes in advertising.  But with all the froth that usually accompanies advertising news, you can’t be faulted for simply tuning it out. But really, there are important “sea changes” in the ad world that affect your business. Here’s my distillation of big impact changes — and […]

By |October 14th, 2015|Advertising and media|0 Comments

Amy’s Drive Thru: Vegetarian Fast, Delicious and Successful?

In our Paleo era with its abundance of bacon-flavored everything, can a vegetarian restaurant be successful? Let alone can it be fast and delicious?

Andy Berliner, vegetarian, organic food proponent and entrepreneur of Amy’s Kitchen, Santa Rosa, California, certainly thinks so. Amy’s Drive Thru opened July 20, 2015. Since then it has been packed nearly every […]

By |August 19th, 2015|Food trends|0 Comments

Is Privacy “Safe Harbor” only for Europeans?

If you conduct international market research, you not only want to measure local attitudes and behavior, but also must comply with local practices, like the European Union’s Directive*on “Safe Harbor” for data privacy.

While this is important for researchers, it now appears that the EU is also using its privacy laws to trip up US-based global […]

By |May 8th, 2015|Privacy|0 Comments

EXPO West: momentum shifts

If there were any doubts, lay them aside:  Expo, with emphasis on Natural Product Expo, is mainstream.

On my visit last week to Anaheim, I met and mingled with the throng of exhibitors and attendees. “Throng”:  yes, an expected 60,000 metastasized into 72,000 according to official estimates.  This attendance alone indicates the growing clout and some […]

By |March 17th, 2015|Food trends|0 Comments

Food & flavor trends at the Fancy Food Show


More than 15,000 food professionals met and mingled with 1,300 exhibitors who presented their wares at the San Francisco International Fancy Food Show, January 11-13, 2015. And what did they see?  What was new and trending?

Here are my impressions.

Paleo / Meat Proteins / Salumi – While there have always been many specialty meat exhibitors, this […]

By |January 27th, 2015|Food trends|0 Comments