Advertising and media

For VC-Level Returns Follow Female Users

No matter if you have a dollar, a million or a billion bucks in the bank, you want to make sure you have more tomorrow — or at least don’t lose it.
Launching for Success, Viral Adoption
So, how do you decide where to put your money and time in launching a new product — whether investing […]

2015 Advertising: Media, Cars, Phones… Click Fraud

As a marketer, you need to stay abreast of changes in advertising.  But with all the froth that usually accompanies advertising news, you can’t be faulted for simply tuning it out. But really, there are important “sea changes” in the ad world that affect your business. Here’s my distillation of big impact changes — and […]

By |October 14th, 2015|Advertising and media|0 Comments