Insights

News and discussion of current topics in market research, consumer insights and analytics

Walmart CIO: Analytics Grow Grocery

The Wall Street Journal interviewed Karenann Terrell, CIO of Walmart.  For anyone who’s interested in Big Commerce and Big Data, the article is a good read on how to use information to increase customer satisfaction, sales and profits.

How’s it work? While there are many data uses and users at Walmart, one key application has been […]

By |October 3rd, 2016|Food trends, Insights, Retailing|0 Comments

For VC-Level Returns Follow Female Users

No matter if you have a dollar, a million or a billion bucks in the bank, you want to make sure you have more tomorrow — or at least don’t lose it.
Launching for Success, Viral Adoption
So, how do you decide where to put your money and time in launching a new product — whether investing […]