Successful companies rely upon new products. A majority of companies that rank in the top 10% of corporate return on assets, generate more than 30% of their sales in products that were launched within the last five years. New products are the lifeblood of growing companies. But how do you develop new products… without wasting it on products doomed to fail? Along with its Market Research partners, Wiest & Company employs appropriate tools to: • Author/ Co-Author New Product Concepts/Ideation • Test New Concepts • Test New Products vs. Category Leaders; • Naming • Retail Trade Research & Broker-Distributor • Research		For Consumer Product Companies • Build Sales - minimizing Channel Conflict • Products appropriate for Channels • Right Price in the Right Channel • Go Direct to Consumer? For Retailers • New Formats • New Merchandising • New Promotions • Direct Relationships Direct Response • Planning • Direct Response Media • Offer development & Testing • Project Management (Start to Finish including packaging, telemarketing, fulfillment) more ways to grow